Product

“Efficiency in a winc of an eye”

Winc is a platform which is able to capture any data related to the business activity of a sports club (software, tools, files, databases, …). Winc algorithms will calculate KPIs and visualize the data in comprehensive way.
Winc has predefined KPIs and visuals, but allows full flexibility to the club to integrate its own preferred methodology.

The biggest added value of winc for sports club is that the tool creates effortless insights in order to:

  1. Raise revenue (R)
  2. Lower internal and external costs (C)
  3. Increase efficiency (E)
The objective is to optimize the operational margin for sportive investments/success

Ticketing

The ‘ticketing’ module captures any data linked to the ticket of a fan for a home game of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Ticket B2B/B2C ABO + Single + Mini-ABO sales
  • Parking sales
  • Attendance
  • Sales resource planning tool
  • League taxes
  • VAT handling of tickets
  • Follow-up of the take-up of ticketing in partnership deals
  • Budget follow-up
  • Service desk tool for questions of fans
  • Internal control on invitations sent
  • Etc
Business Example

Every club has yearly ten thousands of transactions with regards to ticketing: season tickets and single tickets sales.
Without a lot of hesitations tickets are given away for multiple valid and less valid reasons.
The winc ticketing module allows managers to follow up easily the status of ticketing sales, and even get notified in case of irregularities.

Season 2019 -2020
1.800 ‘free’ season tickets
10.000 ‘free’ single tickets
Season 2021 -2022
150 ‘free’ season tickets
7.500 ‘free’ single tickets


1650 x 250 euro (minimum ABO) + 2500 x 25 (minimum single)

Food & Beverage

The ‘food & beverage’ module captures any data linked to consumption (drinks and fast food) of a fan at a home game of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Revenue at in a tribune, bar, on individual level, etc
  • Predictions for stock purchases, personnel provision, etc
  • KPIs like Spend/fan
  • Cost control: internal check of stock post game, bar closure time, fraude
  • Consumption take-up as a part of a partnership deal
  • VAT handling of drink and food consumption
  • etc
Business Example

Every club has yearly ten thousands of transactions with regards to food and beverages: fans spending on beer, sodas, burgers, fries, etc
Every single transaction is captured by winc which provides numerous possibilities to rise the margin earned

Season 2019 -2020
Spenditure of 9,5 euro/fan/game
Season 2021 -2022
Spenditure of 11,2 euro/fan/game


1,7 euro x 10.000 fans x 20 games

Merchandise

The ‘merchandise’ module captures any data linked to purchases in the fanshop and/or the webshop of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Spenditure behavior
  • Predictions for purchase decisions of articles
  • Profiling of costumers
  • Stock management
  • Evaluation of marketing events
  • VAT handling of purchases
  • etc
Business Example

Every modern professional club has a fanshop and a webshop. It is difficult to create margin on this revenue stream of the club. Management of purchases, resources and stock has a crucial impact on the margin. Every single transaction is captured by winc which provides numerous possibilities to rise the margin earned

Season 2019 -2020
Margin of 42%
Season 2021 -2022
Margin of 54%


Revenue of 1.200.000 x 12% extra margin

Catering

The ‘catering’ module captures any data linked to the participation of an individual or company to a dinner formula at a home game of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Helicopter view for sales team in lead-up to a game
  • Forecast in lead-up to a game
  • Resource management (staffing) for a game
  • Follow-up of the take-up of the catering component in partnership deals
  • Centralization of information for invoicing reasons
  • Internal control on incentive (free) dinners given away
  • etc
Business Example

Every club has yearly a couple of thousands business diners to serve before every home game: fans tend to spend a lot extra when invited for a diner (upselling in drinks and merchandise)
In a B2B environment most clients tend to pay on invoice. Communication with the finance department is crucial!
Every single reservation is captured by winc which provides numerous possibilities to rise the margin earned. Furthermore winc can be used for accounting to verify the amount invoiced after every game.

Season 2019 -2020
No internal audit available
Season 2021 -2022
Mismatch via internal audit of 5.000 euro on average per game


5.000 euro x 20 games

Partnerships

The ‘partnerships’ module captures any data linked to partnership deals (sponsoring) of companies with the club. Winc calculates certain KPIs and provides reports related to for example:

  • Benchmarking between partners
  • Stock management of B2B products
  • Margin calculation
  • Tool for internal sales meetings
  • etc
Business Example

Every club has sponsors who have some privileged rights. Most pay a fixed amount and in return get some visibility, hospitality, ticketing, etc… products. Due to a large volume of transactions and an intensive game schedule it is difficult to match contract with real take up.
Every single take up from the contract is captured by winc and can be used by sales and/or finance for internal audit purposes, which leads often to extra invoicing towards the sponsor.

Season 2019 -2020
No internal audit available
Season 2021 -2022
Extra invoicing after internal audit of 500 euro on average per game


500 euro x 20 games

Fan insights

Use fan profile information, in combination with the data from other modules to segment a fan base.

Budget & actual

The ‘budget & actual’ module captures data linked to the season budget of a sport club. Winc calculates certain KPIs and provides reports:

  • Per department
  • According to the analytical structure used in the accounting system
  • Which reflect the as-is in the accounting system, but also adjusted or numbers filtered for managerial reasons
  • Etc
Business Example

Every department owner will have ‘live‘ reporting available for what he/she is allowed to see. And will be able to dig into a very detailed level.

Investments

The ‘investments’ module provides a 360-degree overview of the investments done over the years into/for a player. Winc calculates certain KPIs and provides a one-page report with:

  • Capex costs
  • Opex costs
  • Loan income and expenes
  • Etc
Business Example

This module will help internal discussions on the profitability of a player. Furthermore it will help taking a decision when an offer comes on the table for a player. The goal is that the full cost of a player is available in one view to feed an objective discussion between the decision makers.

Cashflow

The ‘cashflow’ module captures any data linked to payments performed and scheduled. Winc calculates certain KPIs and provides reports:

  • Per time
  • Per department
  • Etc
Business Example

A sport club can be a very volatile environment in terms of cashflow planning. It is crucial for any club to have a view which is as accurate as it can be when going into a transfer period. In terms of negotiation a lot is possible at cashflow level when trying to reach a deal between clubs and players.