Product

“Efficiency in a winc of an eye”

Winc is a platform which is able to capture any data related to the business activity of a sports club (software, tools, files, databases, …). Winc algorithms will calculate KPIs and visualize the data in comprehensive way.
Winc has predefined KPIs and visuals, but allows full flexibility to the club to integrate its own preferred methodology.

The biggest added value of winc for sports club is that the tool creates effortless insights in order to:

  1. Raise revenue (R)
  2. Lower internal and external costs (C)
  3. Increase efficiency (E)
The objective is to optimize the operational margin for sportive investments/success

Ticketing

The ‘ticketing’ module captures any data linked to the ticket of a fan for a home game of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Ticket B2B/B2C ABO + Single + Mini-ABO sales
  • Parking sales
  • Attendance
  • Sales resource planning tool
  • League taxes
  • VAT handling of tickets
  • Follow-up of the take-up of ticketing in partnership deals
  • Budget follow-up
  • Service desk tool for questions of fans
  • Internal control on invitations sent
  • Etc

Business Example



Every club has yearly ten thousands of transactions with regards to ticketing: season tickets and single tickets sales.
Without a lot of hesitations tickets are given away for multiple valid and less valid reasons.
The winc ticketing module allows managers to follow up easily the status of ticketing sales, and even get notified in case of irregularities.

Real example:

Season 2018-2019
1.800 ‘free’ season tickets
10.000 ‘free’ single tickets
Season 2020-2021
150 ‘free’ season tickets
7.500 ‘free’ single tickets



1650 x 250 euro (minimum ABO) + 2500 x 25 (minimum single) = 475.000 euro

Food & Beverage

The ‘food & beverage’ module captures any data linked to consumption (drinks and fast food) of a fan at a home game of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Revenue at in a tribune, bar, on individual level, etc
  • Predictions for stock purchases, personnel provision, etc
  • KPIs like Spend/fan
  • Cost control: internal check of stock post game, bar closure time, fraude
  • Consumption take-up as a part of a partnership deal
  • VAT handling of drink and food consumption
  • etc

Business Example


Every club has yearly ten thousands of transactions with regards to food and beverages: fans spending on beer, sodas, burgers, fries, etc
Every single transaction is captured by winc which provides numerous possibilities to rise the margin earned


Real example:

Season 2018-2019
Spenditure of 9,5 euro/fan/game
Season 2020-2021
Spenditure of 11,2 euro/fan/game


1,7 euro x 10.000 fans x 20 games = 340.000 euro

Merchandise

The ‘merchandise’ module captures any data linked to purchases in the fanshop and/or the webshop of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Spenditure behavior
  • Predictions for purchase decisions of articles
  • Profiling of costumers
  • Stock management
  • Evaluation of marketing events
  • VAT handling of purchases
  • etc

Business Example


Every modern professional club has a fanshop and a webshop. It is difficult to create margin on this revenue stream of the club. Management of purchases, resources and stock has a crucial impact on the margin. Every single transaction is captured by winc which provides numerous possibilities to rise the margin earned


Real example:

Season 2018-2019
Margin of 42%
Season 2020-2021
Margin of 54%


Revenue of 1.200.000 x 12% extra margin = 144.000 euro

Catering

The ‘catering’ module captures any data linked to the participation of an individual or company to a dinner formula at a home game of the club. Winc calculates certain KPIs and provides reports related to for example:

  • Helicopter view for sales team in lead-up to a game
  • Forecast in lead-up to a game
  • Resource management (staffing) for a game
  • Follow-up of the take-up of the catering component in partnership deals
  • Centralization of information for invoicing reasons
  • Internal control on incentive (free) dinners given away
  • etc

Business Example


Every club has yearly a couple of thousands business diners to serve before every home game: fans tend to spend a lot extra when invited for a diner (upselling in drinks and merchandise)
In a B2B environment most clients tend to pay on invoice. Communication with the finance department is crucial!
Every single reservation is captured by winc which provides numerous possibilities to rise the margin earned. Furthermore winc can be used for accounting to verify the amount invoiced after every game.


Real example:

Season 2018-2019
No internal audit available
Season 2020-2021
Mismatch via internal audit of 5.000 euro on average per game


5.000 euro x 20 games = 100.000 euro

Partnerships

The ‘partnerships’ module captures any data linked to partnership deals (sponsoring) of companies with the club. Winc calculates certain KPIs and provides reports related to for example:

  • Benchmarking between partners
  • Stock management of B2B products
  • Margin calculation
  • Tool for internal sales meetings
  • etc

Business Example


Every club has sponsors who have some privileged rights. Most pay a fixed amount and in return get some visibility, hospitality, ticketing, etc… products. Due to a large volume of transactions and an intensive game schedule it is difficult to match contract with real take up.
Every single take up from the contract is captured by winc and can be used by sales and/or finance for internal audit purposes, which leads often to extra invoicing towards the sponsor.

Real example:

Season 2018-2019
No internal audit available
Season 2020-2021
Extra invoicing after internal audit of 500 euro on average per game


500 euro x 20 games = 10.000 euro

Fan insights

Use fan profile information, in combination with the data from other modules to segment a fan base.