Winc is a platform which is able to capture any data related to the business activity of a
sports club (software, tools, files, databases, …). Winc algorithms will
calculate KPIs and visualize the data in comprehensive way.
Winc has predefined KPIs and visuals, but allows full flexibility to the club to integrate
its own preferred methodology.
The biggest added value of winc for sports club is that the tool creates effortless insights in order to:
Only use what you need. Every module can be enabled when you need it.
The ‘ticketing’ module captures any data linked to the ticket of a fan for a home game of the club. Winc calculates certain KPIs and provides reports related to for example:
Every club has yearly ten thousands of transactions with regards to ticketing: season tickets and single tickets sales.
Without a lot of hesitations tickets are given away for multiple valid and less valid reasons.
The winc ticketing module allows managers to follow up easily the status of ticketing sales, and even get notified in case of irregularities.Season 2023 -2024
1.800 ‘free’ season tickets
10.000 ‘free’ single tickets
Season 2025 -2026
150 ‘free’ season tickets
7.500 ‘free’ single tickets
1650 x 250 euro (minimum ABO) + 2500 x 25 (minimum single)
= 475.000 euro
The ‘food & beverage’ module captures any data linked to consumption (drinks and fast food) of a fan at a home game of the club. Winc calculates certain KPIs and provides reports related to for example:
Every club has yearly ten thousands of transactions with regards to food and beverages: fans spending on beer, sodas, burgers, fries, etc
Every single transaction is captured by winc which provides numerous possibilities to rise the margin earnedSeason 2023 -2024
Spenditure of 9,5 euro/fan/gameSeason 2025 -2026
Spenditure of 11,2 euro/fan/game
1,7 euro x 10.000 fans x 20 games
= 340.000 euro
The ‘merchandise’ module captures any data linked to purchases in the fanshop and/or the webshop of the club. Winc calculates certain KPIs and provides reports related to for example:
Every modern professional club has a fanshop and a webshop. It is difficult to create margin on this revenue stream of the club. Management of purchases, resources and stock has a crucial impact on the margin. Every single transaction is captured by winc which provides numerous possibilities to rise the margin earned
Season 2023 -2024
Margin of 42%Season 2025 -2026
Margin of 54%
Revenue of 1.200.000 x 12% extra margin
= 144.000 euro
The ‘catering’ module captures any data linked to the participation of an individual or company to a dinner formula at a home game of the club. Winc calculates certain KPIs and provides reports related to for example:
Every club has yearly a couple of thousands business diners to serve before every home game: fans tend to spend a lot extra when invited for a diner (upselling in drinks and merchandise)
In a B2B environment most clients tend to pay on invoice. Communication with the finance department is crucial!
Every single reservation is captured by winc which provides numerous possibilities to rise the margin earned. Furthermore winc can be used for accounting to verify the amount invoiced after every game.
Season 2023 -2024
No internal audit availableSeason 2025 -2026
Mismatch via internal audit of 5.000 euro on average per game
5.000 euro x 20 games
= 100.000 euro
The ‘partnerships’ module captures any data linked to partnership deals (sponsoring) of companies with the club. Winc calculates certain KPIs and provides reports related to for example:
Every club has sponsors who have some privileged rights. Most pay a fixed amount and in return get some visibility, hospitality, ticketing, etc… products. Due to a large volume of transactions and an intensive game schedule it is difficult to match contract with real take up.
Every single take up from the contract is captured by winc and can be used by sales and/or finance for internal audit purposes, which leads often to extra invoicing towards the sponsor.Season 2023 -2024
No internal audit availableSeason 2025 -2026
Extra invoicing after internal audit of 500 euro on average per game
500 euro x 20 games
= 10.000 euro
Use fan profile information, in combination with the data from other modules to segment a fan base.
The ‘budget & actual’ module captures data linked to the season budget of a sport club. Winc calculates certain KPIs and provides reports:
Every department owner will have ‘live‘ reporting available for what he/she is allowed to see. And will be able to dig into a very detailed level.
The ‘investments’ module provides a 360-degree overview of the investments done over the years into/for a player. Winc calculates certain KPIs and provides a one-page report with:
This module will help internal discussions on the profitability of a player. Furthermore it will help taking a decision when an offer comes on the table for a player. The goal is that the full cost of a player is available in one view to feed an objective discussion between the decision makers.
The ‘cashflow’ module captures any data linked to payments performed and scheduled. Winc calculates certain KPIs and provides reports:
A sport club can be a very volatile environment in terms of cashflow planning. It is crucial for any club to have a view which is as accurate as it can be when going into a transfer period. In terms of negotiation a lot is possible at cashflow level when trying to reach a deal between clubs and players.